There’s a new revolutionary technology in the artistry of hair color. This new innovation in cosmetic chemistry is going to rewrite the rules in professional hair color as we know it today. This. Can. Change. Everything. And, of course, we will have this new technology at The Root Salon next month!
I’m talking about the new Pigments launching from our luxurious Italian hair color line Alfaparf Milano. The Root is no stranger to Alfaparf as it’s been one of our trusted hair color lines for over ten years. However with this new product launch, it’s going to make our already gorgeous clienteles’ heads of hair all the more glamorous!! I didn’t even think that was possible!!! Let me explain just what Pigments are…
It’s a first-of-its-kind in innovation of professional hair color. Pigments consists of six inter-mixable, ultra-concentrated pigments that can be concocted into every in-salon service AND be used in a variety of at home care as well! Four main points that each and everyone of us alike will love, both client and professional, are:
1. The pigments can be mixed in any combination to allow for the most custom of colors.
2. They deliver unparalleled clarity of color, meaning vibrancy overload!
3. Due to their purity, these pigments reflect amplified shine.
4. They deliver longevity like never seen before.
As a colorist, I really feel like this is going to be a game changer. Not only can I intermix these six pigments into whatever color I choose to customize, but it will also intensify that color. I can use them in the neutralizer during a smoothing service or perm (NEVER been possible until now!!). I can also add them to any pH shampoo, conditioner, mask, gel, paste or mousse to de-brass, revitalize and maintain color at home.
Mark the release date on your calendars everyone, because this is going to be HUGE!!
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