If you follow @therootsalon on Instagram, you may have noticed a recent shift. We used to have a “day in the life of” approach that featured everything from our Starbucks fix for the day to a client’s tattoo.
Not anymore. That’s because I’ve been granted with the task of running our Instagram page and with a new owner comes a new perspective.
Today, @therootsalon is all about hair, hair, hair! With each shot, we’re building an online visual portfolio of our art. We want to inspire our followers whether it’s someone looking for a new salon, wondering if they’re ready to take the plunge with a new color, or an industry colleague.
Shifting our view of what Instagram is for and could do for us as a salon has really impacted the amount of people we can reach on social media. If you’re not already, go follow us @therootsalon to see our creations.
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